You built the website. Now people need to find it.
There is a lot of noise online. And for therapists, “getting found” has gotten more complicated.
People still search Google. They search Google Maps. They look through directories. And increasingly, they ask AI tools to help them figure out what kind of therapist they need and where to find one.
You don't need to become an expert in all of that. That's where we come in.
Google search
“therapist near me who takes Aetna”
Google Maps
Local pack + Business Profile
AI assistants
“What kind of therapist do I need?”
Start here
First, what are we actually trying to grow?
More traffic is not always the answer.
If three clinicians are full and one has twelve openings, we don't necessarily need more people landing on the homepage. We need the right people finding the right clinician.
So we start there.
- What are you trying to grow?
- Which clinicians have room?
- Which specialties do you want to be known for?
- Where are your clients located?
- What are people actually typing into Google when they need the kind of help you provide?
Those answers shape the strategy.
The difference
SEO + GEO. What's the difference?
SEO
Search Engine Optimization helps Google and other search engines understand what your practice does and when your website might be useful to someone searching for care.
GEO
Generative Engine Optimization is the newer part of the equation. It helps AI-powered search tools better understand your practice, your expertise, your specialties, and the populations you serve.
Search is changing. We help your practice change with it.
Scope
What We Work On
Depending on what your practice needs, that may include:
- Keyword and search strategy
- Technical SEO
- Local SEO
- Google Business Profile optimization
- Website content updates
- Service and specialty pages
- Location-based content
- Page titles and metadata
- Internal linking
- GEO and AI-search optimization
- Content planning
- Performance reporting
Much of this lives on the site itself — so this work pairs closely with Website Creation when the site needs rebuilding first.
Want to know where your practice actually ranks?
We'll look at your search visibility, your Google Business Profile, and where the right clients are getting lost.
Content
Your best content is probably already in your head.
You answer useful questions all day.
- When should a couple consider therapy?
- What does high-functioning ADHD actually look like?
- What's the difference between normal new-parent stress and postpartum anxiety?
- Why do people understand their patterns but keep repeating them anyway?
That's good content.
We help pull those ideas out of your clinical brain and translate them into information prospective clients can actually find and understand. If you'd rather have that show up across your channels too, that's Social Media Management.
The whole path
And then we pay attention to what happens next.
Getting found is one piece.
- 01Then someone has to click.
- 02Stay.
- 03Feel understood.
- 04Reach out.
- 05Get matched.
- 06Schedule.
That's why we don't think about SEO as an isolated marketing project.
We look at the whole path from search to scheduled client — which is exactly what the Breksey Platform handles once someone reaches out. You can follow that journey step by step.
Let's Talk About Search Visibility
Fifteen minutes with our team. We'll look at what's working, what isn't, and what to fix first.
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