ROI for Therapists: How to Tell If Your Marketing Is Paying Off

Therapists often spend on ads, directories, or social media… but many don’t actually check if those efforts are bringing in clients.

Here’s the bottom line: without measuring ROI (Return on Investment), it’s impossible to know what’s effective and what’s just draining your budget.

The process doesn’t have to be complicated. In fact, you can get clarity with four simple steps.

1. Count Your Inquiries

Start by tracking how many people reach out each month. Whether they come through Psychology Today, Google searches, Instagram, or referrals — every inquiry matters.

Ask: On average, how many people contact me about therapy each month?

2. See How Many Convert

Not every inquiry becomes a client, and that’s okay. What matters is knowing your conversion rate.

Formula:
Conversion Rate = (New Clients ÷ Inquiries) × 100

Example: 20 inquiries → 5 become clients = 25% conversion rate.

3. Estimate Client Lifetime Value

Your next step is figuring out how much one client typically brings in.

Formula:
Client Value = Average session fee × Average number of sessions

Example: $120/session × 10 sessions = $1,200 per client.

4. Calculate ROI

Now, measure what you’re actually getting back from your investment.

Formula:
ROI = (Revenue – Cost) ÷ Cost × 100

Example: $2,400 earned from new clients – $200 ad spend = 1,100% ROI.

That means for every $1 you spent, you made $11 back.

Final Thought:

ROI isn’t about spreadsheets or complicated math. It’s about making sure the energy and money you put into marketing actually support your practice.

At Breksey, we help therapists see exactly what’s working (and what’s not). With built-in conversion tracking, you’ll know where your clients are really coming from without adding another admin task to your plate.