You’re running a therapy practice — not a media company. But in today’s world, if you’re not showing up in local search results, you’re invisible to the people who need you most.
Local SEO helps potential clients find your practice when they search for things like:
“child therapist in Denver”
“EMDR near me”
“queer-friendly couples counseling Boston”
It’s not magic. It’s just about being findable on purpose.
Here’s how to boost your visibility, attract more right-fit clients, and build a stronger presence in your city — without hiring an SEO agency or writing a weekly blog.
Let’s be honest: a surprising number of therapy practices don’t have a Google Business Profile set up. Or if they do, it hasn’t been touched since pre-pandemic.
This is the #1 thing you can do today to improve your local visibility.
To create your profile:
Why it matters:
Your Google Business Profile is what shows up in map results and “near me” searches — often before your website. If you don’t have one, you’re invisible.
SEO starts before the search — it starts with your name.
If your practice is called something poetic like “Center for Growth” or “Beacon Counseling,” Google doesn’t automatically know what you do or where you are.
Make your location and services obvious.
You don’t need to change your name — just extend it online:
Website title: “Center for Growth | Trauma Therapy in Boulder, CO”
Google listing: “Center for Growth – Boulder Therapy Practice”
This helps Google (and people) understand what you offer and where.
If you have offices in multiple locations — or want to attract clients from nearby cities — create separate pages on your site for each one. Not blog posts. Pages.
Example:
/trauma-therapy-austin
/grief-counseling-san-diego
/child-therapy-new-york
Each page should have:
A clear headline (e.g. “Grief Counseling in San Diego, CA”)
A short description of your services
Internal links to your therapists and booking info
Local references if possible (“We’re located just off the 5, near Balboa Park”)
You’re showing both Google and potential clients that you understand the local context.
Google wants to trust you. So if your name, address, and phone number (NAP) don’t match everywhere — your website, Psychology Today, Care.com, your EHR directory — it gets confused.
Tip: Use the exact same formatting across all listings. That means:
Always spell “Street” or always use “St.”
Use the same phone number (no switching between office lines and mobile)
Match your name exactly — “Renew Therapy Group” ≠ “Renew Therapy”
If you serve the Bay Area, say Bay Area. Not just California. If your office is in Highland Park, mention that instead of just “Chicago.”
Local SEO is about helping people feel like you’re right here.
Include regional language in:
Your homepage copy
Therapist bios
Meta descriptions
Even blog posts (if you have them)
Over 60% of people searching for therapy services are doing it from a phone. If your site isn’t mobile-optimized, loads slowly, or makes it hard to contact you, they’ll bounce — fast.
What to check:
Load speed (under 3 seconds is ideal)
Easy-to-read fonts
“Book a consult” or “Contact us” button on every page
If you’re using Breksey’s inquiry tools, your forms are already mobile-friendly and designed to reduce drop-off.